Greetje (Gretta) Corporaal is a Postdoctoral researcher in Organization Studies at the University of Oxford. Previously she was a PhD candidate at the Vrije Universiteit (VU) Amsterdam and a a visiting scholar at NYU Stern School of Business.
Her dissertation research and teaching focuses on helping organizations to realize cross-boundary collaborative work around strategy, technology, and innovation, to more effectively create and share knowledge. She is particularly interested in the micro-foundations of complex organizational work. She examines how professionals from technological organizations can successfully collaborate and coordinate their activities towards solving complex problems.
Gretta currently resides in the United Kingdom, working at the University of Oxford. Within the Oxford Internet Institute, she is part of the ERC-funded project ‘iLabour: The construction of Labour Markets, Institutions and Movements on the Internet‘. This project examines online labour platforms and crowdsourcing marketplaces that are part of the so-called ‘sharing economy‘ or ‘digital gig economy’. Gretta studies the technology firms that develop these platforms and how these new private regulators create and manage their markets. She also studies the client firms and how they are changing their organizational processes and practices internally to make use of online labour.
Gretta is an active member of the Academy of Management (OCIS, OMT & TIM divisions) and the European Group of Organizational Studies.