Luanne Calvert

Former CMO, Virgin America

Luanne Calvert

Former CMO, Virgin America
Masterclass: Employee-Experience Centric Organization

Biography

Luanne Calvert has decades of experience shaping some of the world’s leading brands including Virgin and Google. She has been recognized as an innovative marketer, with a digital bent, delivering ROI-driven results. Calvert works closely with HR teams ensuring that brand and culture are aligned and that the brand story is authentic.

Calvert spent six amazing years telling the Virgin story, most recently as . In her previous role as CMO, Virgin America, she helped lead and build an airline people love: people defined as both guests and employees. Luanne was recognized on Fast Company’s 2016 innovative marketers list, at Cannes, and with numerous Webby Awards.

Prior, she was an International Digital Marketing Consultant for the CEOs of LVMH’s Fendi brand and at Moleskine notebooks.

Calvert also served as Creative Director at Google where she managed the brand globally and developed never-been-done-before campaigns. She brought Google products directly to consumers and enterprises including Search, Gmail, Maps, Shopping, Apps, the launch of Android and the integration of YouTube.

Calvert also founded her own start-up, Mixed Marketing Inc., with clients including Calvin Klein, Netflix, eBay and Yahoo. Prior, she was Director of Marketing at Yahoo where she formed the first-ever buzz marketing team from scratch.
SVP Marketing & Communications, at Virgin Atlantic
As VP, Marketing at Joe Boxer Apparel, Calvert was recognized as Marketer of the Year and helped grow the retail business. Her career began at world class ad agencies including Goodby, Silverstein & Partners and CHB (now AKQA).

Luanne has also served on the Board of Directors of Umpqua Bank (NASDAQ: UMPQ), an Advisor to iMedia, VentureBeat, Shorty Awards and non-profit First Graduate.