In a long career, both as a consultant and in-house senior executive, Tom Crawford has gained diverse and rich experience in Talent and specifically Culture Change and Engagement. He has a strong passion for the subject of brand and its relationship with employees. Tom believes that all cultural and environmental interventions inside organisations need to have line of sight back up to the customer and the business purpose. In seeking out the return on investment for Talent and Culture initiatives, he has spent many years helping employees believe in their organisation and do their best for its brand. In the last 20 years he has worked all over the world with leading brands including Deloitte, Zurich, UBS, British Airways, Eon, GSK, Volvo Group, KPMG and many others. In the last few years his projects have been largely focused on partnering with major brands to identify the cultural change required to help them meet their strategic and business goals through their people; part of this also includes helping leadership teams define organisational purpose and then bring it to life amongst colleagues. Quite often Tom can be found coaching senior executives and their teams on their role in creating the appropriate culture for their business. Tom’s career has been sandwiched with successful periods as a consultant; he was 7 years with Omnicom and the last 5 years he ran his own company The Brain Miner. Tom has lived in the UK, the US, Germany and India and worked all over the world. He is now based in France but travels globally for work. He has recently published his second novel and is currently working on another one about leadership.